The AD0-E329 Adobe Campaign Classic Business Practitioner Professional Exam is a crucial certification for professionals aiming to excel in managing Adobe Campaign Classic. If you're preparing for this certification, the latest AD0-E329 Adobe Campaign Classic Business Practitioner Professional Exam Questions from PassQuestion can be your best resource. These expertly curated questions are designed to help you practice effectively and improve your chances of passing on your first attempt. With AD0-E329 practice test questions, you can approach the exam with confidence and improve your chances of success. Start your journey today and take the next step in your career with Adobe Campaign Classic certification.

Key information

EXAM ID: AD0-E329
LEVEL: Professional (0-12 months’ experience)
COST: $125 (global) / $95 (India)
LANGUAGE(S): English
DELIVERY: Online proctored (requires camera access)
PASSING SCORE: 32/50
TIME LIMIT: 1 hour 40 mins

Target Audience for the AD0-E329 Exam

This certification is ideal for professionals involved in campaign management, data analysis, and customer interaction. The following job titles are particularly relevant:

• Business Consultant
• Business Analyst
• Interaction Manager
• Campaign Manager
• CRM Project Manager

Prerequisite Skills and Experience

To ace the AD0-E329 exam, Adobe recommends candidates have:

• At least one year of foundational experience with Adobe Campaign Classic.
• Hands-on skills in running queries, segmenting audiences, and analyzing data.
• Basic understanding of relational databases, HTML, and campaign workflows.
• Knowledge of cross-channel marketing tactics and testing.

Your familiarity with these areas will significantly enhance your exam performance.

Exam objectives and scope

This section provides information on the exam content.

Section 1: Build a Campaign (29%)

• Recognize the different Digital Marketing concepts and objectives
• Identify and define key tool features and structure, in relation to the interface
• Determine the appropriate delivery template with subdomain to use given Business Requirements
• Identify the appropriate delivery preparation or personalization requirements given Business Requirements
• Determine the correct target audience among profiles and analyze the results of the expected outcomes
• Recommend and apply the correct campaign approval settings
• Determine scheduling based on campaign requirements
• Recognize where to locate delivery results or output
• Differentiate between different error and warning types (delivery, campaign, and workflow level)

Section 2: Workflow management and platform capabilities (16%)

• Given a scenario, determine which workflow activities should be selected
• Differentiate between campaign and technical workflows
• Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations
• Identify the new capabilities and features of Campaign V8 compared to previous versions

Section 3: Data operations (20%)

• Determine how to modify columns within a view to test data/output
• Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities
• Determine the appropriate method to reconcile data, generate a complement, deduplicate, and import data
• Given a scenario, identify which data enrichment rule should be used
• Given a scenario, determine how to segment an audience and store as a list and cells
• Given a scenario, determine the best method to export data to destinations by configuring them

Section 4: Delivery configuration (28%)

• Given a scenario, determine the correct delivery type
• Given business requirements, determine how to create templates
• Given business requirements, determine the correct delivery properties
• Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)
• Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)
• Identify the cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
• Indicate where/how to test delivery content and personalization
• Differentiate among the various delivery states that occur during processing and apply actions

Section 5: Administration and reporting (7%)

• Identify common OOTB reports and where to access them
• Determine which OOTB report is needed based on reporting requirements
• Identify the Descriptive Analysis functionality inside Adobe Campaign
• Given a scenario, apply the right authorizations to limit/allow access to Campaign objects

View Online Adobe Campaign Classic Business Practitioner Professional AD0-E329 Free Questions

1. What activities can merge or split data? (Choose two)
A. Union
B. Split
C. Intersection
D. Deduplication
Answer: A, B

2. What is the primary consideration when scheduling a recurring campaign?
A. The typology rules applied
B. Workflow execution frequency
C. Database retention policies
D. Delivery time to match customer behavior
Answer: D

3. How can you manage user access in Adobe Campaign Classic? (Choose two)
A. Assign roles with specific permissions
B. Limit access through typology rules
C. Enable access control lists (ACLs)
D. Configure approval workflows
Answer: A, C

4. Why should you archive critical reports before purging logs?
A. To maintain workflow continuity
B. To retain historical data for audits
C. To comply with database restrictions
D. To reduce storage costs
Answer: B

5. Which activities are commonly used for audience targeting? (Choose two)
A. Typology Validation
B. Enrichment
C. Split
D. Query
Answer: C, D

6. How can you restrict access to delivery logs for specific users?
A. Configure workflow typologies
B. Set user roles and permissions
C. Use Delivery Diagnostics
D. Apply a Deduplication Rule
Answer: B

7. Which reports provide insights into delivery performance? (Choose two)
A. Delivery Throughput Report
B. Open Rate Analysis Report
C. Campaign Audit Report
D. Workflow Execution Report
Answer: A, B

8. Where can you access the OOTB Delivery Summary Report in Adobe Campaign Classic?
A. Campaign Dashboard
B. Administration Panel
C. Reports Tab
D. Workflow Editor
Answer: C

9. What factors should be considered when scheduling a campaign? (Choose two)
A. Audience availability
B. Workflow complexity
C. Email template structure
D. Peak engagement times
Answer: A, D

10. Which activity is used to combine the output of multiple queries into a single dataset?
A. Union
B. Exclusion
C. Deduplication
D. Data Extraction
Answer: A