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Adobe Certified Expert - Adobe Commerce Business Practitioner

An Adobe Certified Expert Magento Commerce Business Practitioner is an expert user of the Magento 2 Commerce platform. Drawing on a deep background in business and ecommerce, the Adobe Certified Expert Magento Commerce Business Practitioner can efficiently align business objectives with Magento 2 functionality, optimize use of native features, and avoid unnecessary customization. Whether as a merchant, a manager, a consultant, or an analyst, the Adobe Certified Expert - Adobe Commerce Business Practitioner knows how to make the best use of Magento 2 technology.

Exam Information

Exam number: AD0-E708
Exam name: Adobe Certified Expert - Adobe Commerce Business Practitioner
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice
Duration: 120 minutes
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Passing mark: 30/50
Price: $225 USD / $150 USD (India only)

Exam Objectives and Scope

Section 1: Core Features / General Configuration

1.01 Identify the features of Adobe Commerce Open Source Edition and Commerce Edition
1.02 Distinguish the differences between all editions of Adobe Commerce products
1.03 Determine how to utilize product types and their features to meet customer requirements
1.04 Interpret requirements and mock ups to determine if they can be met with native functionality
1.05 Demonstrate knowledge of the admin panel and the location of common features
1.06 Demonstrate the ability import/export Adobe Commerce entities
1.07 Understand how to natively configure cart and checkout
1.08 Evaluate the native available shipping methods in Adobe Commerce and how they apply to common use cases
1.09 Understanding the ways to create and publish stylized content using the Adobe Commerce CMS features including PageBuilder
1.10 Using native tools to manage the order life cycle
1.11 Demonstrate the ability to configure the various gifting options (gift cards, gift wrapping, give messages)
1.12 Configuring and modifying transactional emails
1.13 Explain the customer self service and loyalty program native features in B2B

Section 2: Merchandising

2.01 Demonstrate the ability to create promotions to meet specific business criteria and how it determines final pricing
2.02 Demonstrate ability to manage categories and products
2.03 Understanding the different pricing configurations and how they affect the final price

Section 3: Digital Marketing

3.01 Recommend best practices for SEO using native features
3.02 Assess common metrics in Google Analytics and BI

Section 4: Add-on Modules and additional products

4.01 Describe the B2B functionality and how it relates to common B2B scenarios
4.02 Apply business requirements to suggest a solution using MSI
4.03 Explain the advantages and how to use BI to the Adobe Commerce solution
4.04 Distinguish the differences between native search and LiveSearch
4.05 Apply business requirements to determine how to apply taxes, duties and exemptions in a B2B environment
4.06 Understand how to apply tailored pricing to a B2B customer
4.07 Understand the differences between Adobe Commerce native product and Adobe Sensei product recommendations

Section 5: Systems Architecture

5.01 Evaluate requirements to determine which websites, stores, and store view are necessary
5.02 Identify and analyze performance metrics to make improvements
5.03 Understand the available methods to integrate external system with Adobe Commerce
5.04 Differentiate between headless approaches and traditional

Section 6: Compliance / Security

6.01 Demonstrate how to secure the Adobe Commerce data access with roles and permissions
6.02 Understand basics of compliance for privacy laws and payment security
6.03 Explain common security aspects of an Adobe Commerce project
6.04 Understand the basics of tax laws and how to configure