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C_C4H260_01 Exam Description - SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.

Exam Information

Exam Code: C_C4H260_01
Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Exam: 80 questions
Cut Score: 59%
Duration: 180 mins
Languages: English

Topic Areas

Campaign and Journey Orchestration> 12%
Extensibility> 12%
Integration and Data Upload> 12%
Dynamic Customer Profiling> 12%
Segmentation8% - 12%
Business Administration8% - 12%
Marketing Analytics< 8%
Commerce Marketing< 8%
Marketing Planning and Performance< 8%
Lead- and Account-Based Marketing< 8%

View Online SAP Marketing Cloud (2002) Implementation C_C4H260_01 Free Questions

Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?
There are 2 correct answers to this question.
A.Consumption views
B.Composite views
C.Reuse views
D.Basic views
Answer : A, B

Your customer wants to assign the same phone number to more than one contact. Which options in the contact ID origin have to be modified?
There are 2 correct answers to this question.
A.Disable
B.One Per Contact
C.Priority
D.For Identification
Answer : B, D

Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio.
What object can you assign as a training set in the Predictive Model?
Please choose the correct answer.
A.Segmentation profile
B.Segmentation model
C.Interaction type
D.Target group
Answer : D

What application lets you create target groups based on selected attribute values?
Please choose the correct answer.
A.Segmentation Modeling
B.Segmentation Configuration
C.Predictive Studio
D.Score Builder
Answer : A

From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?
There are 3 correct answers to this question.
A.SAP Sales Cloud
B.SAP S/4HANA and SAP ERP 6.0 or higher
C.SAP Supplier Relationship Management
D.SAP Solution Manager
E.SAP Customer Relationship Management
Answer : A, B, E

What are the main objects that make up the data model of SAP Marketing Cloud?
There are 3 correct answers to this question.
A.Interactions
B.Items of interest
C.Interaction contacts
D.Products and product categories
E.Segmentation models, profiles, and interactions
Answer : A, C, D